About Julia Alexander

I used to be a corporate lawyer—the kind who could spend hours debating the meaning of a comma, and with task list so organised it needed colour coding and an onboarding session.

Then I left for maternity leave… and didn’t go back.

What followed was a decade of e-commerce experiments, freelance consulting, and fitting work around family life. Eventually, I returned to study, completing my MBA at The University of Queensland, where I received the Academic Excellence Award. My entrepreneurial capstone project—built late at night between school lunches and strategy decks—was accepted into Australia’s longest-running start-up accelerator. That project became Act 2: a platform to help capable people get back in the game after a career break or transition.

But here’s the truth behind the glossy version: I almost didn’t submit the assignments that led to those awards. I almost didn’t pitch the idea that became a funded business. If it weren’t for the external deadlines, I’d probably still be ‘perfecting’ things to this day. I didn’t need a productivity tool. I needed an exit strategy from my to-do list.

Turns out, the biggest barrier wasn’t ability. It was getting started.